[What's New] Adfound Summary & News
First of all - we're listening! Many creators were eager to use Adfound but felt the 1,000-follower minimum requirement was too high, especially in draft phase. We agree! From now on, any campaign with 500 followers will have access to Adfound.
Adfound in numbers
It's already been over a month since launch! Lets kick things off with some statistics:
- $113,381 spent on Crowdfunding ads
- $23,226 spent on Pre campaign marketing
- 200 ads created over 89 campaigns
- Adfound brought 11,739 followers and $1,190,880 of revenue
- Average Cost Per Follower (CPF) was $1.98
- Average Return On Ad Spend was 10.5
- Record ROAS was 22.47, and lowest CPF was $0.49
Case studies of campaigns
In case you're wondering how these numbers translate to actual campaigns, we reached out to some creators for their results and experiences. Here's what they shared:
Rise of Myths: Cthulhu - gathered 7,921 followers so far
"Our experience with the platform has been positive; we really appreciate having the ability to manage our own ads in a simple way while targeting an audience already interested in board games."
- $2,380 spent on Pre Campaign
- Cost per Follower at $2.06
- 1159 Followers brought by Adfound
Skull Tales: Full Sail! v2 & expansions - gathered 6,524 followers so far
- $909 spent on Pre Campaign
- Cost per Follower at $2.24
- 405 Followers brought by Adfound
Das Schwarze Auge - Der Wolfsfrost - raised $371,792 in Crowdfunding
"We loved using Adfound for our last campaign and really appreciated the impact it had. We are excited to work with them again in the future!"
- $14,264 spent in Crowdfunding
- $43,968 earned
- ROAS of 3.08
- 237 Pledges brought by Adfound
Here are some graphs showing how campaigns that used Adfound to gather followers have performed to better illustrate these results:
Late Pledge & Pledge Manager capabilities
As you can see from the statistics in this post, the Draft and Crowdfunding phases have been performing really well. However, many of you have asked about using the tool for post-crowdfunding stages. We're excited to unlock the "Late Pledge & Pledge Manager" section of Adfound later this month!
We hope these insights give you confidence in Adfound and encourage you to use its full potential for your next campaign!
Maciej Kuc
COO of Gamefound